Sex sells in advertisement.

Clothing ads(Source: Marie Claire magazine, Sept. 2008 issue)

Clothing Ad for Cesare Paciotti Clothing

     I chose this image because of the content and context. The idea that "sex sells" is obvious here. The intention of this ad is to make viewers or consumers want to buy the clothing. This ad becomes somewhat misleading because the clothes seem to be only optional. More appealing to the eye is the model herself, then what she is wearing. She is scantily dressed and somewhat seductive. Ads like this one are mainly based on the idea of sex and how it is conveyed in the image used to hopefully persuade buyers.

Clothing Ad for Baby Phat

     In this image, the consumer is supposed to want the clothing that the model is wearing. This ad portrays the model literally sprawled on a bed, seductively of course, as a way to persuade consumers once again with sex as the underlying tone.

KY Lubricant Ad

     

     This advertisement is literally about sex. Even so, the company who creates the product is attempting to portray sex as 'a moment that becomes an eternity', but only if you use the product pictured of course. Images like this one are not so subliminal in the portrayal of the product, however, it is meant to create that idea of needing this product to get, or 're-create', what is being conveyed in the advertisement itself.

PETA Ads (Source:Google)

          I chose these three images because the message being conveyed is that of a positive one. However, that idea that sex sells is still very much obvious here also. Apparently, the creators and followers of this organization know that sex sells and have obviously incorporated that into their ads. It has that attention grabbing effect that consumers seem to crave for, but is it a strong enough portrayal to convince them and keep them interested in the sole meaning of the ad?